Steve Madden Debuts Eau de Parfum in a Heart-Shaped Bottle

Steve Madden, the American fashion brand, and Parlux have launched Rose Goldie Eau de Parfum, a new floral-ambery fragrance.

This sequel scent follows Steve Madden’s Goldie fragrance. 

Rose Goldie is housed in Steve Madden’s signature heart-shaped bottle, finished with high-shine rose gold detailing. 

It is also paired with a matte white outer carton and custom rose gold foil embellishments. The packaging offers a fashion-forward take on a feminine edge.

Christine Hassan, perfumer at Givaudan, commented, 

“For the second iteration of Goldie, my vision was to infuse a sparkling rose hue into the fragrance… This radiant core is layered over a luxurious floral bouquet and grounded in warm amber and sugared musks – creating a modern addiction. A true pink heart of gold.”

Rose Goldie opens with sparkling Italian bergamot, neroli, and red currant, leading into a luminous floral heart of tuberose, gardenia, and pink peony. 

The scent dries down into a warm, addictive base of amber, white moss, and sugared musks.

The scent is a vibrant blend designed to align with today’s fragrance trends, where expressive, mood-lifting perfumes dominate the conversation among Gen Z and millennial consumers.

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